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Performance Marketing

Performance-based advertising

Performance-based advertising, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results

Pay For Results Only! 

If performance marketing services is about paying for results, it’s important to understand the many techniques and actions that are most typically measured:

  • CPM (Cost Per Thousand Impressions): The amount an advertiser pays a publisher for every thousand times their ad is displayed.
  • The amount an advertiser pays only when their ad is clicked on is known as the cost per click (CPC).
  • CPS (Cost Per Sale): The amount an advertiser pays only when a sale is made as a direct result of the advertisement.
  • CPL (Cost Per Lead): The amount an advertiser spends when a potential customer signs up as a direct result of their advertisement.
  • CPA (Cost Per Acquisition): The amount an advertiser spends when a given activity, such as a sale, a form completion, or a click, occurs CPA.

While understanding performance marketing v/s digital marketing may be a little confusing for you, the list below is a list of experts who will be able to help you in the best possible way in your marketing endeavour. Read on!